EQUITAGTM Privacy Policy

Effective as of August 15, 2014

EQUITAG LLC, a company registered in the USA ("EQUITAG") aims to provide the best animal management system possible. In order to do so EQUITAG will request some information from you and automatically collect information about your use of the EQUITAG Software Application (as defined in the EQUITAG Terms of Service). This policy (the "EQUITAG Privacy Policy") describes what personal information we may collect from you and what we will and will not do with that information.

Collection and use of personal information

When you sign up for a EQUITAG account or purchase EQUITAG's products and services described on the EQUITAG Website or access the EQUITAG Software Application, we may ask you for and collect certain information such as email address, postal address, age, gender and place of residence. We also give you the option to add detailed information about your animals, which may include detailed information about you (e.g., the address of your animal may be the same as your personal address). In addition, when you use the EQUITAG Software Application and EQUITAG Websites, we will automatically receive information about your use of the service and website including information such as animal profiles that you access, queries you make, the URL of the website from which you use or access the EQUITAG Software Application, date and time of your request, your Internet protocol address, performance of your network and computer, your browser type, language and identifying information, your operating system and application version.

We will use your personal information (i) to provide the products and services that you have purchased or requested (ii) to communicate with you concerning your account, customer service issues and other EQUITAG products and services, (iii) to personalize and improve the EQUITAG Software Application and the EQUITAG Websites, (iv) to ensure the technical functioning of our products and services, (v) to develop new products and services, (vi) to protect the copyright-protected content of the EQUITAG Software Application, and (vii) as otherwise stated in this EQUITAG Privacy Policy.

Sharing information with others

Unless you give us your explicit approval we will only share your personal information, including with EQUITAG affiliates (being other companies controlled by or under common control with us) for the purposes set forth under Section 1 (i) to (vii) above or as is necessary to:

  • Enforce the terms and conditions of the EQUITAG Terms and Conditions of Use, (as defined in the EQUITAG Terms and Conditions of Use)
  • Comply with laws and regulations, requests from a governmental or administrative body or court, or to respond to litigation.
  • Allow for a change of ownership of EQUITAG (including but not limited to an acquisition by or merger with another company) and related transfer of all personal information to the new owner in which case any information remains protected in accordance with this EQUITAG Privacy Policy.
  • Allow advertising audits and analysis measuring the size and composition of the group of users that have listened to and/or viewed an advertisement or other promotional information.
  • Allow us to use a third party to perform surveys measuring your experiences and use of our services (not permitting the third party to use your personal information for any other purpose).
  • Allow us to share aggregated statistics about use of the EQUITAG Software Application with our business partners.

Transfer of personal information to other countries

EQUITAG processes personal information on servers in a number of countries. We may therefore transfer and process your personal information on a server outside your country or subcontract our processing to third parties located in such countries, including countries outside the United States of America Economic Area. However, we will always do so in accordance with this EQUITAG Privacy Policy and applicable law. By approving the EQUITAG Privacy Policy, you consent to such transfer of your personal information.

Security

We take a number of steps to keep your personal information secure from unauthorized access. For example, we ask you to use a unique and strong password and not to share this information with anyone. In addition, we use encrypted transmissions to limit access to the systems that store your personal information. Further, we respect and comply with US legislation on data protection.

Access to personal information and corrections

You can access and update some of the personal information we keep on you through the EQUITAG Software Application or by sending a request to This email address is being protected from spambots. You need JavaScript enabled to view it.. We will respond to your request upon verification of your identity within a reasonable period of time, and to the maximum extent practical.

Links and social buttons

We may display links to third party websites or embed social sharing buttons. Please note that we cannot control and cannot be held responsible for the privacy policies of such websites or buttons. You should always read the privacy policy of a website to find out more about how personal information is collected and processed.

Cookies

Like most websites, we use cookies to track site usage and trends and to improve the quality and customize your experience of the EQUITAG Websites and EQUITAG Service. We may also use cookies to provide advertising on the EQUITAG Websites and EQUITAG Service. We may also allow certain business partners to place or recognize cookies on your browser for those purposes. A cookie is a tiny text file that resides on your computer, mobile phone, or other device, and allows us and/or our business partners to recognize you as a user when you return to a EQUITAG Website or EQUITAG Service using the same computer and web browser. For more detail on how businesses use cookies on websites, please see www.allaboutcookies.org. You can find an overview of the various types of cookies used by EQUITAG and/or our business partners, in the table below.

We use cookies for 3 purposes:

Essential for Site
Operation
These cookies are necessary to allow us to operate the EQUITAG Website and EQUITAG Software Application as you have requested. These cookies, for example, let us identify you and provide you with access to the services to which you are entitled.

Performance
Enhancing
These cookies are used by us or our business partners to analyse how the EQUITAG Website and EQUITAG Service are used. The cookies also let us monitor how the EQUITAG Website and EQUITAG Software Application are performing. These cookies do not let us identify users and we combine the information which they provide us. We use this information to maintain, operate and continually improve the EQUITAG Website and EQUITAG Software Application.

Customization
These cookies let us operate certain functions of the EQUITAG Website and EQUITAG Software Application in line with the choices you make. These cookies mean that when you come back to the EQUITAG Website or EQUITAG Software Application we can provide you with our services as you have asked for them to be provided, such as knowing your user name or remembering how you have customized our services.

As above, our business partners may use their cookies on the EQUITAG Website and EQUITAG Software Application. This is done to provide us with information about how the EQUITAG Website and EQUITAG Software Application are used, whether they are used properly, how they are performing and how we can improve them.

Our business partners may also use their cookies on EQUITAG Website to provide you with advertising that is relevant to you. This relevance is based on a profile those business partners have developed from websites you have previously visited. More information is available on these profiles, the targeting of advertising and how to stop the use of these cookies. Please see http://www.aboutads.info/choices if you are located in the United States or www.youronlinechoices.eu if you are located in Europe.

As above, cookies help us let you fully use the EQUITAG Website and EQUITAG Software Application. Please note that by deleting our cookies or disabling future cookies you may not be able fully use the EQUITAG Website and EQUITAG Software Application. If you want to delete any cookies on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies.

Changes to this EQUITAG Privacy Policy

EQUITAG reserves the right to make changes to this EQUITAG Privacy Policy. If we make any material changes to this policy we will notify you by posting the new version of the policy on the EQUITAG Websites. It is your own responsibility to check the website for such postings from time to time.

Please note that by accepting the EQUITAG Terms and Conditions of Use or by using the EQUITAG Software Application or the EQUITAG Website, you consent to the collection and processing of your personal information as described in this EQUITAG Privacy Policy. As mentioned above, we will notify you if we make any material changes to this EQUITAG Privacy Policy by posting the new version of the policy on the EQUITAG Websites. Your continued use of the EQUITAG Software Application or the EQUITAG Website following the posting of changes to this EQUITAG Privacy Policy will constitute an acceptance of such changes.

If you have any concerns, questions or thoughts on how we can improve our privacy policy, please let us know by submitting a ticket to our support desk at http://support.equitag.com.

English version prevails

In the event that this Agreement is translated into other languages and there is a discrepancy between the two language versions, the English language version shall prevail to the extent that such discrepancy is the result of an error in translation.

Copyright © 2013 - 2014 EQUITAG LLC. All rights reserved.
EQUITAG LLC, 31950 Pondside Dr, Avon Lake, OH, USA.